What do you have in mind when you hear the term marketing automation? If you are interested in marketing automation for your firm, then you should understand what this tool has to offer, before you invest in a system listed by one of the providers from the market. If you know how to use marketing automation properly, then you will have amazing benefits. If you run a small company, and you use marketing automation, you will have the possibility to create and run campaigns, even if you do not have too many employees. Also, your team will have the possibility to manage your time efficiently.
What you should know about automated technology?
In order to properly understand what marketing automation is, you should know that automation technology helps businesspersons revolutionize their companies. If you take advantage of the newest technologies available on the market, you will be able to get your message to possible customers and partners at the right moment. Marketing automation makes the process of promoting a company easier, because it frees your employees’ time and it allows them to focus on the important tasks from your company.
What is marketing automation?
As the manager of a business, your main purpose is to keep your brand on the forefront of your clients, and there is no other more effective way of doing it than using marketing automation technology. However, marketing automation does not have a unique definition, different providers talk about this concept in different terms.
SearchCRM states that marketing automation is the way companies use systems to automate their processes as campaign management. If a firm uses marketing automation, they would perform their processes more efficient than if they would do it manually.
HubSpot states that marketing automation refers to the strategies and tech tools that companies use to buy and sell. They state that marketing automation helps businesses to convert possible customers into clients. It is very effective for the companies that want to increase their return on investment.
Salesforce states that marketing automation comes under the form of a system that helps companies to simplify their processes and to save time. Marketing automation helps companies adapt to the ever-changing world of business.
How does marketing automation improve your business?
There are multiple benefits marketing automation can bring to a business, and the following ones are only some of them.
- It will help you generate improved leads
It is a great strategy to make people become interested in your products and services via standard advertising methods and inbound lead generation. But in case people would not buy, there is no advantage in finding about your services. One of the greatest advantages you will get if you will use a marketing automation software is that it will help you reach to more possible customers and partners.
You will get to the people who have read your newsletter or you have accessed your blog section multiple times. This means that they are interested in the services and products you provide, and if you will approach them, there are great chances to convert them into clients. There are studies that show that the companies that have used marketing automation systems not only that generated more lead but they were quality ones.
If you use a marketing automation tool, you will have no difficulties in reaching every one of your clients. Your team will not have to manually filter possible clients according to their preferences and needs the system will do it for them, according to the restrictions they set.
- You will have no difficulties in generating leads
When you have a database that includes leads and emails, you only have to find the right way to convert people into customers. This is the main reason why it is important to generate leads, because you have to engage your potential customers and to convince them to buy. If you will use a software as the one offered by bpm’online then you will be able to increase the number of purchases if you will transform your leads into nurtured ones. The great benefit you get when using this type of tool is that you will be able to reach to your clients without having to customize manually the messages, you send them, to encourage them to take action. If the software you will use will feature characteristics as email customization and email campaigns, then you will have no issues in completing your tasks in the due time.
- You will be able to save time during the lead conversion
In the majority of cases there is a period of time between the first time when a customer gets in touch with your products and services and the moment when they buy from you. Your main goal should be to decrease this period of time, and the marketing automation software will prove to be a great help in this case. The system is very effective in transforming possible customers in clients who actually buy. The majority of companies that use marketing automation have registered a great boost in the sales of their products.
- You can check and optimize your strategies
When you use this type of software, you have the possibility to integrate it into the CRM platform and to check if your marketing strategies are working or not. In addition, you will see what the drawbacks are, and what aspects you should improve. Companies are using this type of system to see what strategies they should continue using, and which ones they should abandon.
- You can save money on marketing
Every company is looking for a modality to save money, and if you have tried everything, and the results are late to come, then you should invest in a marketing automation tool. The majority of companies pay a lot of money to hire large teams that sit at a PC and do marketing tasks. But they are not as effective as a software would be, and if you want to cut down the budget, then you should try a system. If you use an automated solution, you will be able to save more than 20% from your marketing budget.