buy a domain and hosting

How to select the perfect domain name for your business

Choosing the name of your domain is like choosing the name of your company. It requires time, patience, and a good amount of brainstorming. Your domain name will be your identity on the internet.

So if you are looking to buy a domain and hosting, here are some things you should keep in mind.

  1. It needs to be easy to type

If you want to be successful, you need to find a domain name that is easy to type. Using words with multiple spellings or writing them, in short, will make it harder for customers to find your website.

  1. It needs to be kept short

Before you start looking for the best hosting in India, ensure that your domain name is not long. It increases the chances of your customers misspelling or mistyping the domain name. A domain name should be ‘short and simple.’

  1. Put keywords in the name

You can add keywords that describe the businesses and services you offer. If your business deals with cars, you would want to add ‘car’ in your domain name. It can also improve your ranking in search engine results.

  1. You can target your geographical area

If your business is local, you can consider adding the name of your city or state in the domain name. This will make it easy for the local customers to find your website.

  1. Avoid number and hyphen

Numbers in a domain name can add to the confusion. It increases the chances of your customer misspelling the name. Also, if you have a hyphen or dash in the name, your customer may miss it out altogether.

  1. Try to stand out and make the name memorable

You will find millions of registered domain names. Having a domain that is catchy and memorable is essential. Discuss with your friends and loved ones to make sure that it sounds catchy and appealing to others. Make sure to do this exercise before you buy a domain and hosting.

  1. A little research can go a longway

You need to ensure that the name you are selecting is not trademarked nor does anyone have a copyright over it. Else, it may cause legal issues, that might prove costly.

  1. The domain extension should also be appropriate

Extensions such as .net and .com can be found at the end of the addresses. Each one has a specific use. You need to make sure that you are selecting a suitable one for your business. The .com domain is the most popular one. However, it might be challenging to get a short and memorable .com domain.

  1. Create a brand for yourself

If you want to protect your brand, you need to buy other domain extensions and even the misspelt versions of your domain name. This will prevent your competitors from getting the other versions, and you can redirect customers to your website even when they mistype.

Ensure that you research well, compare plans and then choose a domain name.

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