Ignoring mobile devices simply means ignoring the opportunities that the future and the present beholds. The developing technology is transforming the impossible into possible.
With this, there is a sharp increase in the usage of handheld devices to surf the websites and the internet for a variety of tasks. It is mainly because carrying and using these devices anywhere and everywhere is smooth.
Therefore, if your business website is not compatible with smartphones, tablets, and other hand-held devices, you are certainly living under the rock. And this is where the concept of responsive website design comes into the picture.
- Responsive web design
The responsive web design offers the optimal viewing experience to the users, no matter the type of device they are using. In simple terms, a responsive design eases the navigation process by limiting the resizing and scrolling processes in any type of device used.
Besides these benefits, there are many other advantages that responsive design offers to your website. They are listed below.
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Increase in mobile traffic
Approximately, 56% of the traffic on the website is from mobile devices and tablets, according to the reports prepared in 2019. It is much higher than the traffic that the websites get from the desktops. That is why responsive website design is the requirement of the hour.
The business houses need to invest in the responsive website designs to offer exceptional website navigation experience to the users. It means whatever device the customer is using, the website must not counter problems like distorted pictures, or bad layout of the website. It must offer the best website navigation experience to make the best impression.
Improved conversion rates
One of the most beneficial factors that come with improved customer experience is the enhanced revenue of the business.
The responsive design decreases the bounce rate by creating a consistent experience of the customers. They stay at the website and decides to get their products and services whenever they want. The happy customers who readily click on the ads and get the utmost satisfaction by visiting the responsive website. Also, it prevents them to visit their competitors and take their services.
Save with the responsive design
Designing a responsive design website costs a bit more than designing a simple website. Also, the time taken to do the same is higher. But, it is a money saviour for the long run.
The responsive design gives you two to three websites at the same time and that is why it is bound to take more time than the usual. Also, the maintenance cost of such websites is lower than the usual.
Simplified traffic reporting
If your website has a variety of versions, tracking the traffic becomes challenging. It wastes the time as the developers have to figure out where the traffic is coming from and how are the people interacting with the website. There are lots of other information which makes this journey difficult.
On the other hand, a responsive website makes this job comparatively lesser tedious. One of the reputed tools that offer the best web analytics services, Google Analytics, compresses the reports from the different devices and creates a single report in case of the responsive website.
Think about it, if you have a different desktop, tablet or mobile sites, you will have to prepare the strategies and implement them thrice. But, it is not so with responsive web design. It makes several processes easier not only for the business owners but also for the users.
Therefore, the businesses who have adopted the trend of responsive websites are reaping the fruits of benefits and are loving it.