Not everything is valid on the small screen, nor do all advertising formats for mobile apps. So, our Ad Revenue experts are going to present you the most used options and the ones that generate the best return on investment. To discuss more, contact us at

1- Native ads

The Native ad is a practice to include content promoted on a platform, according to style and format of editorial contents. The native ads respect and adapt to the look and feel of page or content on which it is inserted.

2- Traditional banner

It is the traditional display advertising based on graphic elements such as images in jpg or gif format. These ads are usually included at the top or bottom of the mobile or tablet screen, and may or may not be interactive.

3- Inter-scroller or expanded banners

It is about those interactive ads that allow the traditional and small banner to expand and lengthen, thus improving its visibility and being able to offer more information. It may contain all kinds of components such as videos or image galleries.

4- Interstitial Ads

They are the so – called pop-up ads that come out covering the entire height and width of the device’s screen. This creative format is served in full screen when a user visits the home of a mobile portal.

5- Videos

Probably the most effective advertising format for various reasons, but the main one is due to its high CTR and the ratio of clicks that occur in a video to the total impressions that are served is higher than any other type of ad.

6- Pre, mid and post-roll

The pre-roll advertising is to show the (usually short with a maximum duration of 30 seconds) video advertising just before displaying the content that the user searched. It is seen in full screen andoffers the possibility of skipping the ad and going directly to the content sought.

7- Rewarded videos

These advertising formats for mobile devices considerably increase engagement with the brand and refer to non-intrusive videos for users since they receive some type of incentive to watch it (virtual prizes or discounts). They provide added value for consumers as they provide a specific benefit.

8- Location targeting

This advertising format takes advantage of the geolocation of the mobile device. First, a message is launched asking for the user’s permission to send them advertising information and, if they accept, the closest location is sent to them via a map.

9- Slideshow banner

Finally, this type of advertisement fulfills the function of a drop-down catalog to detail additional information about a product or service. With the simple swipe of the finger, the user is presented with more than one piece of content.